Your dog wants you to pick up your poop. Colon cancer is on the rise in Americans under 50.1 But if you find it early, it can be easier to treat.2 You’re already comfortable with your dog’s poop, so why not your own? Stool-based tests are easy-to-use, accurate,3 and you can collect a sample from the comfort of your own home. So, come on. If you don’t do it for you, do it for your best friend.
Colon cancer is considered “the most preventable, but least prevented cancer.”4
The majority of colorectal cancers start as polyps, which are growths on the inner lining of your colon or rectum. But not all polyps become cancer, which is why regular screenings are so important. Routine screenings can find polyps early before they become cancerous and detect colorectal cancer early when treatment is usually more successful.5
You’ve got options when it comes to colorectal cancer screening, but NOT getting screened is not an option. Talk to your Doctor to learn whether a colonoscopy or a stool-based test like Cologuard® is the best option for you.
Do you know someone 45 or older? Create your own personalized video to convince a loved one to get screened for colorectal cancer. They might not listen to you, but they’ll listen to man’s best friend. Just upload a pet photo and we’ll make the magic happen.
Get Your Video MessageCITATIONS:
1. Siegel RL Miller KD, Wagle NS, Jemal A. Cancer statistics, 2023. CA Cancer J Clin. 2023;73(1):17-48.
2. National Cancer Institute. Cancer stat facts: Colorectal cancer.
3. Imperiale TF, Ransohoff DF, Itzkowitz SH, et al. Multitarget stool DNA testing for colorectal-cancer screening. N Engl J Med. 2014;370(14):1287-1297. doi:10.1056/NEJMoa1311194.
4. Itzkowitz SH. Incremental advances in excremental cancer detection tests. J Natl Cancer Inst. 2009;101(18):1225-1227. doi:10.1093/jnci/djp273.
5. 1.Imperiale TF, Ransohoff DF, Itzkowitz SH, et al. Multitarget stool DNA testing for colorectal‐cancer screening. N Engl J Med. 2014;370(14):1287‐1297. doi:10.1056/NEJMoa1311194
