Anyone can get skin cancer.

Most people think that only people with fair skin can get sunburns or skin cancer, but that isn’t true. Anyone of any race can get skin cancer. Unfortunately, skin cancer is often caught at a later stage in people with darker skin, making it more deadly.

We teamed up with our friends at Unsun Cosmetics to spread the word about skin cancer and sun safety for all skin tones. We co-created a social media campaign to amplify our message to our existing communities and beyond, which included a three week co-branded campaign and a skin cancer Q&A session with a dermatologist specializing in treating people with darker skin.

Not sure how to do a skin cancer self-exam? We’ve got you covered.